FAQ
Why?
Business models have evolved so articulating and demonstrating sustained value over time is key to success and achieving growth.
What?
The approach is to coach and mentor leaders, to optimise a selling culture across the multiple dimensions, of revenue growth, customer success and team development.
How?
Through applying a broad range of coaching, mentoring and consulting techniques, my focus is to support organisations and individuals build capabilities that will achieve great things.
About

After decades of delivering growth and building sales teams and leadership across multiple regions, cultures and sectors I have internalised the trade-offs inherent in complex selling situations.
I can consult, comfortably and confidently, and advise on industry trends, go to market strategies and performance management in multi-faceted organisational situations.
Together, we can make complex selling situations simpler and more straightforward. – John Stewart
References
“Having worked side-by-side with John worldwide for over 30 years, there stand few in the business world that have the acumen and practised experience to be successful in any market, organization and culture. Well beyond a successful sales career, John establishes the credibility to all facets of a successful organization in building leaders and leadership collaboratively. Whether it’s in sales, services, finance, operations and HR, each of which is governed by the ethics of a combined successful organization, John will find the operational ethics in the organization, combine that with ability to develop the talent in all areas of that organization and exceed any and all OKR’s set by the corporate leadership, ensuring tremendous improvement and success overall.
Any business organization, whether just focused on a local market and looking to expand their success, or an established multi-national company looking to scale to that next level or geographic expansion, John will be able to structure and mentor the leadership to achieve those goals.”
Jim Kent, CFO, PostProcess Technologies
“For over a decade, John Stewart showed me how to sell high value products and services to a broad set of the world’s largest corporations dealing with some of the world’s most important and complex software engineering projects. John’s guidance and wisdom can make a big difference in any sales leadership team.”
Walker Royce, Chief Software Economist, IBM (Retired)
“John is that rare executive who can operate at big picture, at the details, and draw the connections between the two. For over 20 years, I have seen him take high-level strategies and convert them into scalable, meaningful, and impactful plans and activities that produce value – for the customer and the selling organization.”
Rich Rovner, VP Marketing, MathWorks
Comments from Coaching Partners and Consulting Clients

“John has a fantastic ability to guide me to think about organisational issues within a systems context rather than an individual/personal context. This allows me to depersonalise topics and view problems objectively.”
CEO, Multi-School Academy of Faith Schools
“I recently engaged John to help provide an independent view of our strategic planning process and our one year and five years business plans. His expert advice was invaluable. Indeed, as a direct consequence of John’s inputs, we made a number of material adjustments to both the process and the strategy we ultimately adopted. In essence, I sense that thanks to John’s involvement, our strategy became markedly more dynamic and action-oriented. Absolutely delighted with the outcome. John is a lovely fella and I found it easy to talk through very complex matters pertaining to our business and markets which he got to grips with remarkably quickly. Looking forward to working with John again and hopefully in the very near future.”
VP of Northern Europe for established US Technology Leader.
“John used his eloquent style to help me come to a framework for the topic(s) in our session. He listened and helped me break down the topics in order to resolve what was a challenge to see how I could approve them in a productive way that supports the development of my leadership team.”
CEO, UK-wide Animal Charity
“I run an early-stage venture business and the key objectives for us right now are placing a £5m Series A fundraise; and driving rapid revenue-growth using a really innovative product that we have developed.
John’s quick-grasp of the problems, and the way that he helps me by being objective about things based on his own diverse experiences, is extremely useful; with the ‘BATNA’ (best-alternative to negotiated agreement) mindset, and his negotiation framework (dialling-up the PROs, and dialling-down the CONs), both being game-changers for me!!!”
CEO, FinTech Start-up
“I had always been hesitant in seeking out coaching. Whilst I could see the benefit and recognise the potential in the coaching model for others, I never felt I was able to comfortably work with someone within the education sector who had not faced the challenges of executive Trust leadership. John offered a radically different mindset focused on utilising his expertise and knowledge in leadership and strategic business management that enabled me to not only reflect on the important aspects of my leadership role but offer huge integrity and rigour to our discussion. Instead of talking to someone who had gone on the same journey as me, I was discussing my thinking with someone who had faced similar challenges but from a very different perspective. This was game changing and I felt able to be free with my thoughts and have confidence in my decision making.”
Regional Director, Multi-School Academy Trust
“John supported us during the bid evaluation phase of a substantial investment into an established European based software product company. HIs knowledge of the market trends and insights into the competitive landscape helped us to better our understanding of the business potential and calibrate the investment opportunity. John was also able to offer practical guidance on what strategic initiatives would be required in order to accelerate future revenue growth and realise an expanded international market presence. We would welcome the opportunity to engage John again on a future project where his knowledge and expertise could assist with our investment analysis and guidance..”
Senior Investment Manager, Major European Private Equity Investor